Topgolf has recently announced that they’re taking their hitting bays south of the border with plans to open 10 venues throughout Mexico in the next eight years. The popular brand plans to license its concept exclusively in Mexico to Ventura Entertainment, who already operates more than 10 amusement parks throughout Mexico and will be responsible for running the day-to-day operations of the Topgolf venues. This partnership will mark Topgolf’s first joint venture in North America and will likely generate a large amount of jobs across Mexico, according to Fernando Castillo from Ventura Entertainment.
“We have found a strong partner in Ventura Entertainment,” said Topgolf International COO Zach Shor. “The team is skilled at delivering an excellent guest experience, and they are passionate about culture and taking care of the people who work there. We will be leaning on them to help us foster an experience that is authentic both to Topgolf and local culture.”
Guests at Topgolf can enjoy point-scoring golf games using microchipped balls that instantly score themselves, showing players the accuracy and distance of their shots on a TV screen in their hitting bay. The venues also feature an outstanding chef-driven menu, top-shelf drinks, big screen TVs and music in climate-controlled hitting bays for all-seasons comfort. The venues also host year-round programming that includes events for kids and families, social leagues, golf tournaments, golf instruction and more.
The first Mexico venues are planned for Mexico City and Cancun with expected openings in 2018. Other potential locations include other parts of Mexico City, Monterrey and Guadalajara, among others.
“Ever since we walked inside a Topgolf back in 2014, we have been dreaming about the possibility of bringing this amazing concept to our country,” said Ventura Entertainment Chairman of the Board Javier Molinar. “We are thrilled about the partnership and have no doubt that Topgolf will be a huge success in Mexico.”
For more information, visit: topgolf.com or venturaentertainment.com